A piece of the marketing puzzle is using the World Wide Web for advertising. Members of the 1-800-LAWNCARE group receive a website on our Independent Lawn Care Association Web Site on www.1-800-LAWNCARE.com. This site is marketed with most search engines to increase overall hits. If you have a web page we will link it to the web site, and provide you more hits. To use the web more proactively we have developed a site in which prospects can download a free copy of our proprietary 80 page lawn care book, “Secrets to a Great Lawn.” Prior to downloading the book they will be required to input their name, city, state, zip and telephone number. These leads are given to the member in that territory. |
