What is our best lead? What lead is the easiest to close? What lead is the least expensive? What lead do we have the highest retention with? A referral. This is why customer based marketing is so important. Our referral program has two goals, to help our customers have immediate recall of our 1-800-LAWNCARE number and to use direct response tools to remind and influence them to refer friends. It is very important that when a neighbor asks your customers who they use, that they say, “just call 1-800-LAWNCARE.” If on the other hand your customer says, “Call Green Thumb Turf.” Then the prospect will go to the Yellow Pages and call three of your competitors. It’s this simple! Consistently remind your customers that you appreciate referrals, and train them to remember your 1-800-LAWNCARE telephone number. |
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